Category:Consumer behaviour

From Wikipedia, the free encyclopedia

Consumer behaviour also called as Consumer Psychology is a branch of applied Psychology, marketing and Organizational Behaviour. It examines consumer decision making process and ways in which they gather and analyze information from the environment. See the consumer behaviour article for an overview. Consumer behaviour is a multidisciplinary field which is integral to Industrial Psychology and aspects of household economy studied in microeconomics. Consumer behaviour also means the actions shows by consumers while making decision to select household and consumer items. Consumer behaviour is very interesting theory to learn for MBA Students.