McCafé
From Wikipedia, the free encyclopedia
McCafé is a coffee-house-style food and drink chain, owned by and usually located in McDonald's restaurants. Launched in Melbourne, Australia, in 1993[1], the chain reflects a consumer trend towards espresso coffees.[2] Reports indicated that McCafé outlets generated 15% more revenue than a regular McDonalds [3] and, by 2003, were the largest coffee shop brand in Australia and New Zealand.[4]
The chain spread to 13 countries by 2002,[2] with the first one in the United States opening in Chicago, Illinois, in May 2001 when there were about 300 worldwide.[5] In 2007, the chain expanded to Japan as part of McDonald's efforts to boost sales with healthier soup and sandwich offerings and reach out to new customers who favoured traditional coffee shops.[6] Despite being a relatively small part of McDonald's overall strategy, there are currently 1,300 worldwide.[7]
McDonald's is currently expanding the McCafé line nationwide in the United States, and expects to have the majority of its 14,000 U.S. stores converted by mid-2009.[8]
In August 2008, McDonald's expanded their McCafé concept to South Africa, where the McDonald's franchise is already a household name and one of the largest fast-food chains in the country.[9]
[edit] References
- ^ "McDonald's Opens First McCafe in U.S.". Entrepreneur.com. 2001-05-14. http://www.entrepreneur.com/franchises/franchisezone/thisjustin/article40494.html. Retrieved on 2008-04-23.
- ^ a b Danielle Veldre (2002-07-01). "McDonald's Brews Strong Push into Cafe Market". B&T. http://www.bandt.com.au/news/2b/0c00e92b.asp. Retrieved on 2008-04-23.
- ^ "McDonald's Trials McCafe in the US". Drinks Business Review. 2005-10-13. http://www.drinks-business-review.com/article_news.asp?guid=0AD5EDF0-1E77-4E18-B233-F1B158938870. Retrieved on 2008-04-23.
- ^ Bruce Horovitz (2003-05-20). "It's Back to Basics for McDonald's". USA Today. http://www.usatoday.com/money/industries/food/2003-05-20-mcdonalds_x.htm. Retrieved on 2008-04-23.
- ^ Chris Rugaber (2001-04-30). "McDonald's Opens McCafe". The Motley Fool. http://www.fool.com/news/foolplate/2001/foolplate010430.htm. Retrieved on 2008-04-23.
- ^ Kanako Takahara (2007-08-30). "McCafe Aims for Slice of Coffee Shop Pie". Japan Times. http://www.accessmylibrary.com/coms2/summary_0286-32758824_ITM. Retrieved on 2008-04-23.
- ^ "McDonald's Q1 2008 Earnings Call Transcript". Seeking Alpha. 2008-04-22. http://seekingalpha.com/article/73378-mcdonald-s-q1-2008-earnings-call-transcript?source=homepage_transcripts_sidebar&page=-1. Retrieved on 2008-04-23.
- ^ http://blogs.reuters.com/shop-talk/2008/09/19/mcdonalds-brews-up-anti-coffee-snob-ad-blitz/
- ^ http://www.mcdonalds.co.za
[edit] External links
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Wikimedia Commons has media related to: McCafé |
- McDonald's McCafé - U.S Hispanic Market Website
- McDonald's of Western Washington, USA McCafe Website
- McCafe Official Website
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