Media consultant

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Marketing
Key concepts
Product / Pricing / Promotion Distribution / Service / Retail Brand management Account-based marketing Marketing ethics Marketing effectiveness Market research Market segmentation Marketing strategy Marketing management Market dominance
Promotional content
Advertising / Branding Direct marketing / Personal Sales Product placement / Publicity Sales promotion / Sex in advertising Underwriting
Promotional media
Printing / Publication / Broadcasting Out-of-home / Internet marketing Point of sale / Novelty items Digital marketing / In-game Word of mouth
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A media consultant is a term used to describe a marketing agent or public relations executive, hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual. In politics, Media consultants create ads campaigns designed to plant a desired image in the minds of voters.

It is also used to describe a person or company that enables media organisations develop their businesses. An example would be a company that is moving its print business online would need to consult a consultant to aid in this process.